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We’ve been interviewing a few members of our sales team lately.
And here is the single most important thing that comes up between flavor houses and their clients.
Transparency.
We were talking to Alyssa James (our Midwest lead) about why some projects fly and others get stuck. She was pretty direct about it:
“If they don’t know how they want it to taste or how they want it to perform… we’re guessing. And that’s when the flavor doesn’t hit as intended.”
It makes total sense.
In a competitive landscape where time is key, we all want to skip to the “tasty” part.
But if we don’t know the constraints, the pH, the heat process, the packaging, we can’t build the solution that actually works.
So this is just a gentle reminder for anyone developing a product right now.
Share the “boring” technical details in the very first call.
It helps us get it right for you the first time.
