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By the Flavor Experts at Aromatech From the kitchens of Aromatech, we look into a food movement driven by Gen Z, known for tearing apart culinary conventions. Born between 1996 and 2012, Gen Z takes a unique approach to food, ...

We recently attended the Chicago Section IFT Suppliers' Night, and it was a rewarding experience connecting with food ingredient professionals from the Chicago area. We were excited to showcase our Pumpkin Chai 🎃☕ and Orange Cranberry flavors, and we appreciated ...

Functional flavors mark a quiet revolution in food and beverages. People today crave not just taste but something more—a promise of health, energy, or even calm. Functional flavors bring that promise. These flavors, infused with carefully selected nutrients, adaptogens, and ...

The air was warm, and the sky, an endless blue, stretched above as the world of food teetered on the edge of discovery. There was a time when our tongues recognized only four tastes—sweet, salty, sour, and bitter. These were ...

There are days when you feel a weight on your shoulders, something you can’t quite name but can’t shake off either. And then you find comfort in a bite of chocolate or the warmth of a spicy soup. You might ...

Floral flavors are increasingly capturing the attention of the food and beverage industry, especially in the United States. This emerging trend is driven by consumer interest in unique, sophisticated taste experiences and a growing focus on health and wellness. From ...