Aromatech the Archive

With consumers becoming increasingly discerning when it comes to taste experiences, vanilla is no longer confined to its traditional role as a sweet note or aromatic base. Today, it has established itself as a genuine driver of innovation, capable of ...

After water, tea and coffee are among the most widely consumed drinks in the world. But beyond these staples, drinking habits are changing rapidly, driven by a desire for convenience, well-being and new sensory experiences. The rise of ready-to-drink (RTD) ...

Since the COVID-19 crisis, there has been a profound shift in consumer behaviour. As people take greater control of their own wellbeing, they are adopting a preventive approach to health, in which diet, supplements and functional drinks play a central ...

Gone are the days when we chose a drink simply to quench our thirst or out of pure indulgence. According to the Top Global Trends in Beverages 2026 study by Innova Market Insights, the drinks aisle has undergone a dramatic ...

1st april 2026 |The chocolate bar is no longer what it used to be. Long confined to a simple guilty pleasure, in 2026 it has become a complex experiential object, a wellbeing companion, and a social marker. According to the ...

2 March 2026 | For a long time, innovation in snacking followed a well-established pattern: a new flavour, a slightly revamped format, more colourful packaging... and that was it. But today, snacking has changed significantly. Consumers are no longer satisfied ...