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Podcast Now Available TL;DR Protein this, protein that... just when you thought the protein trend was over, it’s actually just starting. The protein coffee market is finally waking up, USD 4. billion globally in 2024, projected to hit USD 14.7 ...

To everyone who’s been following our journey on LinkedIn or cheering us on behind the scenes, thank you. Here’s a look at what went down last week at IFT First: three days of nonstop conversations with R&D managers, product developers, ...

Podcast Now Available TL;DR While everyone has been chasing artisanal everything, freeze-dried candy quietly conquered the world. We are now approaching $1.5 billion in worldwide sales, heading to $2.4 billion by 2030. This is quite the avalanche for what’s essentially ...

Podcast Now Available TL;DR Dirty soda is what happens when you realize that soda doesn’t have to be the final product. On one hand you have a fountain Coke and on the other you have some coconut syrup. Add in ...

Vanillin, the backbone of vanilla flavor, isn't only the plant metabolite. Some research suggests that endophytic fungi living inside vanilla pods may be the true biochemical architects behind it. Why does this matter for product developers? ✅ It explains why ...

TL;DR Floral and herbal ice creams have always been a thing. It looks good, tastes good, so why not? Lavender, hibiscus, rose water... they are popping up everywhere, but this time we’re seeing a real change in the way people ...