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What is a flavor, really?   Most people think of aroma or taste. But I’d like to challenge that. See, for those who aren't familiar with the chemistry behind it, flavor can be a bridge between the present moment and ...

There was a time when a drink only needed to taste good. Now, it has to do something. A flavor can calm the mind, sharpen focus, or steady the gut. Each carries a different rhythm, a measurable effect, a sensory ...

Tired of sipping solo? It's time to elevate your daily routine! Say hello to Macaron for Beverage, a delicious new concept designed to turn every drink into a perfect pairing experience. These aren't just pretty treats. Each macaron is thoughtfully ...

I used to think Halloween candy was pure magic. Then, like we all did at some point, I realized it was chemistry in disguise. The rush of fruity sweetness when you bite into a gummy? 🍌 That’s isoamyl acetate, the ...

Citrus isn’t always peel. Open a jar of “citrus” in the lab and you might be smelling leaves. Peel ≠ leaf Peel oils from orange and lemon skew limonene. Leaf oils flip the profile: petitgrain (bitter-orange leaves/twigs) leans linalool, linalyl ...

Mango Sticky Rice isn’t really about mango. It’s a comfort that chemistry quietly builds. In this flavor, δ-decalactone brings the creamy coconut warmth, furaneol adds the caramelized sweetness, and ethyl butyrate lifts the whole with a bright tropical top note. ...