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Strawberry Flavor Labeling Explained

🌱 𝐍𝐨𝐭 𝐚𝐥𝐥 “𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐲 𝐟𝐥𝐚𝐯𝐨𝐫𝐬” 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐢𝐞𝐬
In fact, some don’t contain any strawberry at all.

This chart breaks down the 7 main types of flavor labeling you’ll find on products, using strawberry as the example.

🔬 The difference between true-to-fruit and artificial goes beyond just taste. It’s ingredients, sourcing, cost, and regulation.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐪𝐮𝐢𝐜𝐤 𝐫𝐮𝐧𝐝𝐨𝐰𝐧:

Natural FTNF – Only natural strawberry ingredients
Natural WONF – Natural ingredients, with real strawberry + other fruit
Natural Type – Natural, but no strawberry used
Natural & Artificial (N&A) – Mix of natural and artificial, with strawberry
N&A Type – Mix of natural and artificial, without strawberry
Artificial – 100% synthetic, no strawberry

💰 And yes, as you move right, costs typically drop.

💡 Tip: Just because it says “strawberry flavor” doesn’t mean there’s any real strawberry in it. What’s in the label makes all the difference for regulatory, pricing, and sensory performance.

Further Reading

• Learn more about Natural vs Artificial Flavors

• See guidelines from the Flavor and Extract Manufacturers Association (FEMA)

• Our latest flavor release