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There was a time when a drink only needed to taste good.
Now, it has to do something.
A flavor can calm the mind, sharpen focus, or steady the gut.
Each carries a different rhythm, a measurable effect, a sensory goal.
đ Technical Session 1A | Rooms 48, 50-51
đ 9:40-10:30 AM | Wednesday, November 5
đ€ âTaste & Purpose: Flavor Strategies for Functional Beveragesâ
Weâll share how we build function into flavor, balancing stability, sensory cues, and active claims so a drink performs as well as it tastes.
Then, join us at Booth #610 from 12 PM to 5 PM to taste our latest application:
đ§ Blood Orange Pomegranate Lemonade, hydration with function and flavor.
Chicago Section IFT starts tomorrow.
Stop by and we’ll show you how through science, stability, and sensory design, we can make functional beverages that are both effective and enjoyable.
