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Diagram showing main flavor types โ€“ natural, nature-identical, artificial

Strawberry Flavor Labeling Explained | Natural vs Artificial Flavors

Strawberry Flavor Labeling Explained

๐ŸŒฑ ๐๐จ๐ญ ๐š๐ฅ๐ฅ โ€œ๐ฌ๐ญ๐ซ๐š๐ฐ๐›๐ž๐ซ๐ซ๐ฒ ๐Ÿ๐ฅ๐š๐ฏ๐จ๐ซ๐ฌโ€ ๐œ๐จ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐ญ๐ซ๐š๐ฐ๐›๐ž๐ซ๐ซ๐ข๐ž๐ฌ
In fact, some donโ€™t contain any strawberry at all.

This chart breaks down the 7 main types of flavor labeling youโ€™ll find on products, using strawberry as the example.

๐Ÿ”ฌ The difference between true-to-fruit and artificial goes beyond just taste. Itโ€™s ingredients, sourcing, cost, and regulation.

๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ช๐ฎ๐ข๐œ๐ค ๐ซ๐ฎ๐ง๐๐จ๐ฐ๐ง:

Natural FTNF – Only natural strawberry ingredients
Natural WONF – Natural ingredients, with real strawberry + other fruit
Natural Type – Natural, but no strawberry used
Natural & Artificial (N&A) – Mix of natural and artificial, with strawberry
N&A Type – Mix of natural and artificial, without strawberry
Artificial – 100% synthetic, no strawberry

๐Ÿ’ฐ And yes, as you move right, costs typically drop.

๐Ÿ’ก Tip: Just because it says โ€œstrawberry flavorโ€ doesnโ€™t mean thereโ€™s any real strawberry in it. Whatโ€™s in the label makes all the difference for regulatory, pricing, and sensory performance.

Further Reading

 


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