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Introduction: A Flavorful Revolution Welcome to the world of swicy, the trend that blends sweet and spicy flavors into a culinary sensation. This flavor fusion is captivating taste buds across the United States, particularly among younger generations like Gen Z ...

Setting the Stage   The Longhorn Section IFT, held at the Embassy Suites Dallas-Frisco, Texas, is a prominent event in the food science and flavor industries, drawing professionals and innovators from across the country. This year’s event was no exception, ...

Supporting meaningful initiatives is a priority for Aromatech, which is why we support Alexia Barrier in "The Famous Project," an ambitious challenge aimed at breaking the Jules Verne Trophy record with an all-female crew.   The third episode of our ...

By the Flavor Experts at Aromatech From the kitchens of Aromatech, we look into a food movement driven by Gen Z, known for tearing apart culinary conventions. Born between 1996 and 2012, Gen Z takes a unique approach to food, ...

We recently attended the Chicago Section IFT Suppliers' Night, and it was a rewarding experience connecting with food ingredient professionals from the Chicago area. We were excited to showcase our Pumpkin Chai 🎃☕ and Orange Cranberry flavors, and we appreciated ...

Functional flavors mark a quiet revolution in food and beverages. People today crave not just taste but something more—a promise of health, energy, or even calm. Functional flavors bring that promise. These flavors, infused with carefully selected nutrients, adaptogens, and ...