News

Vanillin, the backbone of vanilla flavor, isn't only the plant metabolite. Some research suggests that endophytic fungi living inside vanilla pods may be the true biochemical architects behind it. Why does this matter for product developers? ✅ It explains why ...

TL;DR Floral and herbal ice creams have always been a thing. It looks good, tastes good, so why not? Lavender, hibiscus, rose water... they are popping up everywhere, but this time we’re seeing a real change in the way people ...

TL;DR Kava is a fascinating plant-based beverage that's been quietly making waves in wellness circles, though it's actually been around for about two thousand years in some cultures. Originating from the Pacific Islands, this muddy-looking drink is made by grinding ...

Strawberry Flavor Labeling Explained 🌱 𝐍𝐨𝐭 𝐚𝐥𝐥 “𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐲 𝐟𝐥𝐚𝐯𝐨𝐫𝐬” 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐢𝐞𝐬 In fact, some don’t contain any strawberry at all. This chart breaks down the 7 main types of flavor labeling you’ll find on products, using strawberry as the ...

Aromatech at IFT FIRST 2025 – Natural Flavor Innovation We’re preparing for IFT FIRST 2025, the largest global food science and innovation expo, from July 13-16 at McCormick Place, Chicago. Come meet us at Booth S3303 Schedule a meeting through ...

Aromatech US IFT 2025 show recap - Thank You!   Six shows. Two months. One clear mission: visibility, connection, and share the very best flavors nature has to offer. From New York to Baltimore, with stops in Salt Lake City, ...