Aromatech News

After water, tea and coffee are among the most widely consumed drinks in the world. But beyond these staples, drinking habits are changing rapidly, driven by a desire for convenience, well-being and new sensory experiences. The rise of ready-to-drink (RTD) ...

Since the COVID-19 crisis, there has been a profound shift in consumer behaviour. As people take greater control of their own wellbeing, they are adopting a preventive approach to health, in which diet, supplements and functional drinks play a central ...

Gone are the days when we chose a drink simply to quench our thirst or out of pure indulgence. According to the Top Global Trends in Beverages 2026 study by Innova Market Insights, the drinks aisle has undergone a dramatic ...

1st april 2026 |The chocolate bar is no longer what it used to be. Long confined to a simple guilty pleasure, in 2026 it has become a complex experiential object, a wellbeing companion, and a social marker. According to the ...

2 March 2026 | For a long time, innovation in snacking followed a well-established pattern: a new flavour, a slightly revamped format, more colourful packaging... and that was it. But today, snacking has changed significantly. Consumers are no longer satisfied ...

February 9, 2026 | Have you ever noticed that certain dishes provide immediate satisfaction, a kind of fullness that coats the palate and makes us want to come back for more? It's not the magic of a chef, nor is ...