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Podcast Now Available TL;DR While everyone has been chasing artisanal everything, freeze-dried candy quietly conquered the world. We are now approaching $1.5 billion in worldwide sales, heading to $2.4 billion by 2030. This is quite the avalanche for what’s essentially ...

Podcast Now Available TL;DR Dirty soda is what happens when you realize that soda doesn’t have to be the final product. On one hand you have a fountain Coke and on the other you have some coconut syrup. Add in ...

Vanillin, the backbone of vanilla flavor, isn't only the plant metabolite. Some research suggests that endophytic fungi living inside vanilla pods may be the true biochemical architects behind it. Why does this matter for product developers? ✅ It explains why ...

TL;DR Floral and herbal ice creams have always been a thing. It looks good, tastes good, so why not? Lavender, hibiscus, rose water... they are popping up everywhere, but this time we’re seeing a real change in the way people ...

TL;DR Kava is a fascinating plant-based beverage that's been quietly making waves in wellness circles, though it's actually been around for about two thousand years in some cultures. Originating from the Pacific Islands, this muddy-looking drink is made by grinding ...

Strawberry Flavor Labeling Explained 🌱 𝐍𝐨𝐭 𝐚𝐥𝐥 “𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐲 𝐟𝐥𝐚𝐯𝐨𝐫𝐬” 𝐜𝐨𝐦𝐞 𝐟𝐫𝐨𝐦 𝐬𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐢𝐞𝐬 In fact, some don’t contain any strawberry at all. This chart breaks down the 7 main types of flavor labeling you’ll find on products, using strawberry as the ...