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At Aromatech, we believe that creativity, precision, and passion are the heartbeat of everything we craft, and the talented women on our team embody all of that every single day. From our flavorists and food scientists to our operations, sales, ...

Every flavor has a code. But sometimes the matrix writes its own code. And it usually ruins the product. If you formulate with pea, lentil, or whey proteins, you know the beany or rancid off-notes. The primary molecule behind this ...

The snacking market is no longer content with simply ‘satisfying a small appetite’. Today, it is reinventing itself to become an experience in its own right, combining nostalgia, functionality and escapism. Discover all the keys to the market in our ...

A ready-to-drink matcha latte sounds like a straightforward brief. It is not. The flavor you're chasing is built on two very different things working together. That sharp, green, grassy bite comes from a compound called (Z)-3-hexen-1-ol. The soft, creamy milk ...

Strawberry does not taste like strawberry without a touch of cooked sugar. It sounds contradictory. But it is basic flavor chemistry. At the center of an authentic fruit profile is a molecule with a split personality. Furaneol. In the lab, ...

Functional beverages usually taste, well, functional. You add the adaptogens for stress support, this is your selling point. But immediately, you are fighting the matrix. The bitterness of botanical alkaloids become a persistent formulation challenge. But masking those off-notes by ...