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There was a time when a drink only needed to taste good. Now, it has to do something. A flavor can calm the mind, sharpen focus, or steady the gut. Each carries a different rhythm, a measurable effect, a sensory ...

Tired of sipping solo? It's time to elevate your daily routine! Say hello to Macaron for Beverage, a delicious new concept designed to turn every drink into a perfect pairing experience. These aren't just pretty treats. Each macaron is thoughtfully ...

I used to think Halloween candy was pure magic. Then, like we all did at some point, I realized it was chemistry in disguise. The rush of fruity sweetness when you bite into a gummy? 🍌 That’s isoamyl acetate, the ...

Citrus isn’t always peel. Open a jar of “citrus” in the lab and you might be smelling leaves. Peel ≠ leaf Peel oils from orange and lemon skew limonene. Leaf oils flip the profile: petitgrain (bitter-orange leaves/twigs) leans linalool, linalyl ...

Mango Sticky Rice isn’t really about mango. It’s a comfort that chemistry quietly builds. In this flavor, δ-decalactone brings the creamy coconut warmth, furaneol adds the caramelized sweetness, and ethyl butyrate lifts the whole with a bright tropical top note. ...

Podcast Snapshot Mini Presentation   TL;DR We’ve been taught to think of dairy as plain and predictable. But in today’s aisle, you’ll notice cinnamon, cardamom, turmeric, spices with centuries of history, that are now building the category’s future. The market ...